About Us

Les Duggan and Dr David Hemery CBE, Olympic Medalist and currently Vice-chair of the British Olympic Association founded Developing Potential in 1997.  The company’s intent is to support high performance in individuals, teams and organisations through developing outstanding leadership and coaching capabilities and sharing our experience, knowledge and skills, gained from working with high achievers in business, education and sport.

Les Duggan – Managing Director

Les developed the ’VEGA’ leadership model that aligns Vision, Ethical values, Goals and Action (VEGA) to help organisations deliver exceptional sustainable performance. Along with David Hemery’s ‘Coaching Dance’ and John Whitmore’s ‘GROW’ model, these concepts underpin the success of Developing Potential in thought-leadership.

Les started his career at Cadbury’s in 1979 at the grass roots of the organisation, rising up through the ranks to take on responsibility for all regional, divisional and later national sales.

Les was recognised for his leadership ability when in 1996 he became Sales Operations Director for Cadbury Russia; tasked with sales targets, merchandising and building a new sales-force from scratch.  Returning to the UK, Les took on a Sales Director role and later took on responsibility for all Sales Training and Recruitment & Development for the UK business.

It was in this last role at Cadbury’s where Les truly found his calling – developing the business’s talent pipeline and implementing best-in-class talent management processes. It’s this key experience upon which the idea for Developing Potential evolved.

Click on the icon to connect with Les on LinkedIn




What We Do >>